There are three main points that will help you establish capabilities for great content creation:
Who will create/contribute to the content
Aligning creativity with strategic goals
How to craft compelling stories that the audience will love
For the first point, it might be worth having a talented writer who will be able to provide full-time control of the process or maybe you should automate it via some sort of artificial intelligence.
Aligning creativity and strategy should be covered by an effective marketing approach to the content. You should have a unique way of creating the subject matter. Decorate the blog with videos, photos, interactive and visual content, and you have nothing to worry about.
And for the last, just relax, stretch your creative muscles, transform your ideas into resonant stories, make priority content topics and make your creative article ideas.